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| it's like a graphic designer has done this, only a talentless dozy one. |
I’ve been
thinking a lot about the business of delivering the right sort of solutions to
clients. In the space I work that boils down to a mixture of consultancy,
technology, project management and delivery teams wrapped in a lovely risk and
assurance blanket and sold to clients on a project by project basis. The problem
is when the technology change which is underpinning the business shift with
marketing is moving so fast that behaving in a project by project basis runs
the risk of being far too reactive and slowly reactive to boot. There’s a risk
that the traditional approach also risks missing the whole bundle of things
which need to be delivered to make full advantage of the forthcoming technology
inflexion. It’s not just about deploying a WCM package and getting the
pretty-pretty bits sorted out. There are loads of people who can do that bit,
they’re called digital agencies and the can do pretty-pretty just fine and can
nearly deploy a working WCM system without making too much of a mess of it,
during the pilot phase at least anyway.
