Digital Marketing Services- something old, something new etc

it's like a graphic designer has done this, only a talentless dozy one.

I’ve been thinking a lot about the business of delivering the right sort of solutions to clients. In the space I work that boils down to a mixture of consultancy, technology, project management and delivery teams wrapped in a lovely risk and assurance blanket and sold to clients on a project by project basis. The problem is when the technology change which is underpinning the business shift with marketing is moving so fast that behaving in a project by project basis runs the risk of being far too reactive and slowly reactive to boot. There’s a risk that the traditional approach also risks missing the whole bundle of things which need to be delivered to make full advantage of the forthcoming technology inflexion. It’s not just about deploying a WCM package and getting the pretty-pretty bits sorted out. There are loads of people who can do that bit, they’re called digital agencies and the can do pretty-pretty just fine and can nearly deploy a working WCM system without making too much of a mess of it, during the pilot phase at least anyway.

When no is the kindest thing to say

And Simon doesn't even have PRINCE2 certification!

I haven’t blogged for a few days, my creative and analytical talents have been fully employed with matters of work and upon finding a few minutes away from work, I’ve been in “time for a sit down and a cup of tea” mode rather than wordsmith. One of the reasons for this level of business and focus has been an explosion of project-management-itus at one of the projects I look after. In essence we’re now reporting at a microscopic level of detail on every action we take. Seriously if it gets much more we’ll be filling in thirty page reports every time we grab a toilet break.