Frankensteins Agency

Our new head of Digital Engagement will see you now Mr Fowler...

It’s been a busy few days here at Chez Fowler. Too busy for me to find the mental energy to slap a thousand or so words together in a cogent form for this blog. I’d offer my humble apologies dear reader but I can’t be arsed with that arslikan nonsense.

the dark side of marketing and analytics

too perfect for words..

“Data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding.” Neuromancer: William Gibson

As I’ve mentioned before, once you get enough data in one place you can throw processor cycles at and reach some interesting conclusions pretty fast. What’s stopped us from doing this in the past was two simple factors, not enough accessible data and the price of processor cycles.

Marketing in the digital age

I'm a taking a break from completing a proposal. Frankly I’ve been looking at this response template for so long, I'm vaguely afraid I’ll get the bends if I look at something else but it’s time to come up for air. I'm still looking in awe at IBM’s* marketing content from the sixties and seventies. Look at this slice of pure awesomeness.

It really shows that IBM had a distinctive and futuristic in house style but it begs the question, who was this marketing aimed at? In fact it begs the question who is all enterprise marketing aimed at?