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| Yup, I've been thinking again.... |
It's been thirty five years since Michael Aldrich demonstrated the first online shopping experience and gave birth to eCommerce and channel shift in one fell swoop. Since then the shift to digital channels, first for B2B ordering, then B2C shopping and finally to G2C services has gathered pace. This shift is one of the largest areas of discretionary spend for global public sector clients. It is of interest to citizens, governments and IT providers because it’s pretty obvious that this move to a digital default
model for the delivery of public services to citizens will deliver vast
benefits to both providers and consumers of those services. From more efficient
processing to quicker delivery times, the channel shift to digital will
transform the way citizens and public service bodies interact and free up
resources to deal with new priorities but that shift doesn’t come without risk.






