Twit, tweet and edgy marketing

I’m enjoying the cautionary tale of the latest ham fisted twitter marketing campaign as reported by the Telegraph here: Twitter users angered by Rio Ferdinand's Snickers 'adverts'. I’ve always found it amusing how quickly common sense goes out of the window for marketers and celebrities when that locus of time and money gets tight enough.

The paperwork explosion

In 1967 IBM's office products division commissioned Jim Henson and composer Raymond Scott to create "The Paperwork Explosion," a four-minute advertisement for the MT/ST word-processing machine. It’s frankly NUTS. With jarring dystopian settings, unsettling cast of serious corporate heads, strange music and a bonkers old coot for context. This is how technology should be sold. A four minute mini movie with contemporary orchestral score for a word processor? Brilliant!